Pretty much everyone wants to monetize their media, but how does one stand out in a crowded marketplace? Marketing and media strategist, Patty Farmer, says you could do “lazy” marketing by throwing stuff up and seeing what sticks, OR you could work in your zone of genius and build authentic relationships.
In this episode Patty shares a wealth of information on how to create a business that is profitable without being painful. She talks about leveraging other people’s audiences, how to set your pricing, how to make sure you’re talking to the right people, and the importance of not going it alone. If you want learn how to grow both your business and your bank account, join us!
Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7- Figure Event Producer.
As a global influencer and thought leader, she works with women CEO’s, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to increase sales, leverage the media and create marketing strategies that are profitable…not painful.
Her mission is to help her clients scale their business in a way that creates transformation for both them and their clients, to make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live.
For the costume in this episode I was inspired by this new chainmail headpiece I’d recently picked up at a local event. The blue cloak seemed fitting and I love how it turned out.
Follow the show on Instagram @moneyheartshow to see more pics of my costumes from each episode. I also include my guest’s costume when they choose to wear one.
This post may contain affiliate links to products and services that I use myself and/or recommend. If you purchase one of these products or services using the affiliate link, you will pay the same (or possibly even get a discount!) and I will make a small commission. Thank you for your support.
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