Most doctors don’t have to worry too much about marketing. Their customers (aka: patients) need their services to relieve pain and stay alive, so they’re always in demand. Once hired by a clinic or hospital the doctor has a steady stream of patients as dictated by the patient’s health insurance policies.
Plastic and reconstructive surgeon, Dr. Brian Kent, has to do things a little differently. His work is considered “elective” and not covered by insurance. His patients pay out of pocket. Therefore, he has to have a website, gather testimonials, post before and after photos, advertise, and maintain a stellar reputation to keep his business running just like most other service based businesses.