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Sales Baggage

Episode 111

Annie P. Ruggles spent years living in what she calls “the martyrdom of overmarketing”. A place filled with stress and overwhelm wherein no one is allowed to like selling because selling makes you a terrible person. Never mind the fact that all entrepreneurs need to sell if they want to make a living!

In this episode Annie delightfully shares how she released her sales baggage and gives us some tips on how the rest of us can do the same. Spoiler Alert: sales don’t have to be stressful, creepy, or difficult. Selling can even be fun and you don’t have to spend your life as a miserable “stress beast.”


"The only thing that makes money faster is consistency in your marketing and brand awareness coupled with a willingness to ask and receive. That's it!"

-Annie P. Ruggles


About Annie P. Ruggles

For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small business. As Founder of The Non-Sleazy Sales Academy, she’s guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. Visit her podcast website here:

Money Mantra:

"I am someone people love to pay."

-Annie P. Ruggles


Annie P. immediately suggested we wear sequins in our episode. I found this awesome scarf on a shopping trip shortly after. Annie’s personality turned out to be even more sparkly than her shirt and I had a blast recording our interview.

Follow the show on Instagram @moneyheartshow to see more pics of my costumes from each episode. I also include my guest’s costume when they choose to wear one.

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